Where Beauty Meets Innovation – Exploring Future Trends, Consumer Insights, Technology and Entrepreneurship is a FinTech Poland and Mastercard meet-up bringing together leaders and innovators from the beauty, technology, retail, and startup ecosystems.

The event will explore how changing consumer behaviours, emerging technologies, and entrepreneurial innovation are shaping the future of the beauty industry. From new approaches to customer experience and personalisation to technology-enabled products and services, the discussion will highlight the ideas and businesses driving change across the sector.

This meet-up will create an opportunity to discover innovative female-led startups, exchange insights on emerging beauty trends, and connect entrepreneurs with established industry players.

Agenda

17:00–17:30 
Registration

17:00–17:30 Opening Remarks

A brief welcome and introduction to the event, featuring:

• Marta Życińska, Country Manager – Mastercard Europe SA
• Agnieszka Cichocka, Head of Fintech Segment – Mastercard Europe SA

17:45-17:55 Startup Presentations
Presentations by two selected female-led startups, showcasing their businesses, innovative solutions, and vision for the future of beauty.

• Sofija Drecun – Nutri Medik doo (online),
• Gabriela Gacek – SPINEO

17:55-18:35 Beauty Report Presentation & Panel Discussion
Presentation of key insights from the Beauty Report, followed by a panel discussion exploring the trends shaping the beauty industry.

The conversation will focus on:

• Future beauty trends – what will shape the industry and consumer expectations?
• Consumer insights – how are preferences, behaviours, and purchasing decisions changing?
• Technology & innovation – how are AI, personalisation, digital tools, and new technologies transforming beauty?
• Entrepreneurship – what opportunities exist for startups and emerging brands?
• Collaboration between startups and established companies – how can innovative solutions move from ideas to market?

18:35 – 21:00 Networking

Following the formal programme, guests will have the opportunity to continue the conversation over drinks and informal networking.

The evening will provide a space to meet founders, beauty and retail professionals, technology leaders, investors, and industry experts, exchange ideas, discover potential collaborations, and build new connections across the ecosystem.